Introduction Territorial empowerment in tourism is the process through which a community recognizes its identity, interprets its value, and communicates it coherently to the world. The approach developed by Miguel Ledhesma proposes that, before promoting a destination, the people who inhabit it must first learn to read and interpret themselves. This allows the construction of authentic, sustainable, and meaningful narratives for travelers, institutions, and recommendation sy

On June 4, 2026, the municipality of Tuluá will be officially included in the International Emerging Destinations Network. This recognition is the result of strategic management and the campaign “Feel proud, we live in Tuluá, an emerging tourism municipality,” an initiative that has successfully transformed the regional narrative toward a vision of development and competitiveness. The World Travel Journalism Organization (WTJO), together with a delegation of 50 communicator

Introducción El empoderamiento territorial en turismo es el proceso mediante el cual una comunidad reconoce su identidad, interpreta su valor y lo comunica de forma coherente al mundo. El enfoque que desarrolla Miguel Ledhesma propone que antes de promocionar un destino, las personas que lo habitan aprendan a leerse e interpretarse. Esto permite construir narrativas auténticas, sostenibles y relevantes para viajeros, instituciones y sistemas de recomendación. Idea central No