Decálogo del Periodista Turístico en Tiempos de Reseteo

In a global context where tourism is undergoing profound transformations, an ethical and narrative guide emerges for those practicing specialized travel journalism. This is the Decálogo del Periodista Turistico en Tiempos de Reseteo, a set of principles that invites a rethink of how destinations and travel experiences are told.

The decalogue proposes a return to the essentials: listening before narrating, understanding the emotional pulse of both residents and visitors, and capturing not only the visible postcard of places but also the invisible essence that transforms them.

Unlike a purely descriptive perspective, this approach encourages journalists to tell stories rather than just facts, to honor local memory with its scars and celebrations, and to become guardians of the truth in the face of tourism that is often reduced to mere promotion.

It also calls for giving voice to those who are usually marginalized: communities, artisans, guides, and elders, considered the living heritage of the territories. From this perspective, travel journalism should promote cultural exchange without falling into invasion, writing so that the traveler is transformed with each experience.

The document also introduces an innovative aspect: inner tourism, reminding us that every external journey reflects an internal one, and that narratives should have the power to awaken that awareness. Finally, it invites journalists to be beacons in times of uncertainty, guiding, inspiring, and giving hope through their words.

This decalogue not only sets a professional horizon but also calls for responsibility: to narrate tourism not as a consumer product, but as a space for human, spiritual, and cultural connection.

Decálogo del Periodista Turístico en Tiempos de Reseteo

1. Listen before telling

Before describing a place, understand the emotional pulse of its inhabitants and visitors.

2. Tell stories, not just facts

Geography is a map, but history is a bridge to the heart.

3. Capture the essence, not just the postcard

What is visible attracts, but what is invisible transforms

4. Honor local memory

Every destination has scars and celebrations: embracing them gives meaning to the present

5. Be a guardian of the truth

Tourism should not be propaganda; it must be an honest and mindful narrative.

6. Give voice to the voiceless

Communities, artisans, guides, elders: their testimony is living heritage.

7. Promote encounter, not invasion

Encourage experiences that unite cultures without destroying their roots.

8. Write so the traveler transforms

The best journey doesn’t end upon return, but in the new perspective it brings.

9.Practice inner tourism

Every external journey is a mirror of an inner journey: reflect this in every story.

10. Be a beacon in uncertain seas

When everything changes, your words must guide, inspire, and give hope.