Miguel Ledhesma presented his book “Naming: guía para crear nombres poderosos” in Pasto, Colombia

As part of the 14th International Congress of Journalists and Tourism Professionals, held in Pasto, Colombia, on August 27, 2025, Argentine journalist Miguel Ledhesma gave a special presentation and officially introduced his new book titled “Naming: guía para crear nombres poderosos.”

The book offers a practical and reflective journey through the art of naming projects, businesses, brands, and tourism destinations, emphasizing the importance of creativity, strategy, and emotional connection with audiences. During the presentation, Ledhesma shared real-life examples, methodologies, and tips for creating memorable names that go beyond the commercial aspect and become true symbols of identity.

The author, known for his work as the founding president of the World Travel Journalism Organization (WTJO) and for his role in training communicators, stated that this book aims to be a useful tool for professionals across various fields,especially those working in tourism, communication, marketing, and content creation.

The Congress, which brought together delegates from different countries, celebrated one of its most anticipated moments with this presentation, offering attendees not only the opportunity to reflect on current trends but also to access valuable, previously unpublished material free of charge.

                   Download the book for free by clicking here