New WTJO Workshop: "Purpose-driven communication: How to boost press trips on social media"

The World Travel Journalism Organization (WTJO) invites you to participate in the upcoming workshop:

“Purpose-driven communication: How to boost press trips on social media,”to be held on Saturday, October 4 at 12:00 PM (Argentina time) / 9:00 AM (Mexico time) in a virtual format.

The objective of this session is to provide practical tools for travel journalists to learn how to use their social media platforms as a professional extension of their work,creating content that adds value to destinations, sponsors, and their own personal brand.

Participants:

• The workshop is mandatory and free for those participating in press trips and events organized by the WTJO.

• It is optional and free for members and students of the organization.

• The general public may also participate by paying a symbolic fee (5 USD, 100 Mexican pesos, or 7,000 Argentine pesos).

Through this initiative, the WTJO continues its mission to professionalize travel communication and provide journalists and content creators with practical resources to strengthen their performance in the digital environment.

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