Stronger hotels, memorable experiences: the alliance transforming hospitality in Colombia

The Asociación Hotelera Colombiana (Asotelca)and Rosario Ortiz Conde, member of the World Travel Journalism Organization-WTJO- and representative of the company Turismo Gestión y Calidad, have joined forces in an alliance that opens new growth opportunities for affiliated hotels.

Through this agreement, establishments will be able to access a comprehensive portfolio of training and administrative consulting servicesat preferential rates, designed to strengthen teams, improve processes, and provide unforgettable experiences to every guest.  

The topics include high-impact proposals for the sector, such as:

• Customer Experience (CX): putting the customer experience at the center of everything.

• Service Quality: standards that make a difference.

• Implementation of ISO Standards: clear, reliable, and sustainable processes.

• Corporate culture design: values and practices that inspire.

• Crafting the value proposition: communicating what truly makes us unique.

• With this alliance, Asotelca reinforces its commitment to innovation and the development of hospitality in Colombia, offering its affiliates tools that not only improve management but also transform the way they connect with customers.  

• Because when a hotel grows stronger, the sector wins, the region grows, and every traveler lives an experience they will always remember.  

• Affiliated hotels interested in accessing these benefits can contact Asotelca or Turismo Gestión y Calidad directly for more information: rortizco@hotmail.com  @turismogestionycalidad