The 13th International Tourism Leaders Forum Successfully Concludes, Focusing on “Creating Content with Purpose”

Addressing the challenges of digital communication and the emergence of new technologies, the 13th International Tourism Leaders Forum was held in the Autonomous City of Buenos Aires.

The event took place at Espacio Milagros Lógicos, located in the Villa Urquiza neighborhood, and attracted a large audience, filling the venue to capacity. Admission was free and open to the public.

A Day of Reflection on Communication and Artificial Intelligence

Under the central theme of “Creating Content with Purpose,” this year’s forum sought to explore not only the types of content produced for the media and digital platforms, but also their deeper meaning and the connections they aim to establish with audiences.

The event began at 10:00 a.m. with an opening ceremony and the traditional presentation of awards, followed by an international panel featuring prominent professionals from Argentina, Venezuela, and Mexico.

• Artificial Intelligence and the Human Voice: Alfredo Fredhy Perotti (Argentina) opened the presentations with his talk, “Your Voice in the Age of Artificial Intelligence,” examining how people can coexist with and enhance personal communication through emerging technological tools.

• The Power of Storytelling: Brigitte Turri (Argentina) presented “The Power of Telling Stories That Connect,” a talk highlighting the importance of storytelling in conveying authentic messages.

• Live Communication: Gabriela Rodríguez (Argentina) delivered a talk entitled “Your Voice Live: How to Prepare for Effective Communication,” focusing on the technical and emotional aspects of public speaking in live settings.

• Beyond the Metrics: Francisco Rodríguez, representing Venezuela, presented “Beyond the Like,” offering a critical perspective on the real impact of digital content, beyond the superficiality of immediate engagement metrics.

• Practical Workshop: Miguel Ledhesma (Mexico) concluded the presentations by leading the “Workshop on Creating Content with Purpose for Social Media,” providing practical tools for producing content tailored to today’s digital platforms.

With its thirteenth edition, the International Tourism Leaders Forum continues to strengthen its role as a platform for analysis and professional development, bringing together industry professionals and communicators to reconsider current trends and the future of tourism and digital communication.