The 14th International Congress of Journalists and Tourism Professionals took place in Pasto

On the morning of August 27, at Hotel V1501 in Pasto, Colombia, the official presentation of the conference agenda for the 14th International Congress of Journalists and Tourism Professionals was held. The event was organized by the World Travel Journalism Organization (WTJO) in collaboration with the Secretaría de Desarrollo Económico de la Alcaldía de Pasto, in partnership with the Asociación de Guias Profesionales  AYLLU  and Morada al Sur Red de Alojamientos Rurales de Nariño.

Under the theme “Diálogos Biosocioculturales para la Transformación ” the event brought together journalists, academics, tourism professionals, and community representatives to reflect on the current challenges of the sector, promoting sustainable, inclusive tourism that is connected to local knowledge.

The conference agenda unfolded as follows:

08:00.Official Opening

08.30.Conference and Book Presentation: Naming: guía para crear nombres poderosos – Miguel Ledhesma (Argentina)

09:00  Si las tendencias fueran un mar en movimiento ¿Cómo no perder el ritmo? – Irina Grassman (Germany)

09.30 Del Paisaje a la Marca :Transformando Experiencias en Identidades que Conectan– Mauricio Reyes Jiménez (Mexico)

10:00 Presentation and invitation to the 15th International Congress of Journalists and Tourism Professionals, to be held in Caxias do Sul, Brazil, from November 2 to 7, 2025

10.15 Audience Q&A

10.20  Break

10.30 Democratización del turismo y la Cultura Nariñense  – Norma Reina (Colombia)

11.00 Entre lo extraño y lo sagrado: Cuando la Gastronomía es un viaje hacia los sabores  del otro– Florencia Cuneo (Argentina)

11.30 Turismo Regenerativo :Cuando los Productos Comunitarios se Convierten en Experiencias Únicas – Jacqueline Granda (Ecuador)

12.00 Impact and figures from WTJO events – Kevin Casanova (Colombia)

With this edition, the WTJO reaffirms its commitment to the training and professional development of tourism professionals, promoting regional integration and intercultural dialogue to build a more conscious and transformative sector.