The future of tourism lies in the Thermalism and Wine Tourism Forum

In an increasingly wellness- and sensory-experience-oriented context, the Foro de Termalismo y Enoturismo promises to be the landmark event for key players in the tourism sector of Argentina and Uruguay. With an innovative proposal that merges the benefits of thermal waters with the fascinating world of wine, the event will take place from May 15 to 17, 2025, at the prestigious Richard Hall, located in San José, Entre Ríos. This forum aims to create a collaborative space for producers, experts, entrepreneurs, and tourism destinations, promoting strategic alliances to enhance wellness tourism and wine tourism in both countries.

A Binational Gathering for Tourism Growth

The forum is presented as an exchange and collaboration platform where the main actors in wellness tourism and wine tourism can share knowledge, experiences, and business opportunities. In its first edition, it will feature participants from Argentina, Uruguay, and other international destinations, with prominent experts in the sector.

Target audience: Destinations, Wineries, and Private sector participants

One of the major initiatives of the event is the Tourism Workshop, aimed at tourism destinations and wineries from Argentina and Uruguay. This space has been designed for the presentation, exhibition, and commercialization of products, services, and experiences related to thermalism and wine tourism. The initiative responds to a growing demand from the private sector to find new ways to form alliances and strengthen the tourism offering.

The organizers expect this day, which will take place within the framework of the binational forum, to be a milestone in the professionalization of tourism in the region, with special attention to sustainability and authenticity—key aspects that define the most successful tourism experiences today.

A program rich in content and opportunities

The program for the Foro de Termalismo y Enoturismo is designed to be an enriching space for both sector professionals and general participants. Over the course of three days, attendees will be able to participate in a series of panels, workshops, and activities covering everything from the professionalization of the sector to the challenges and opportunities of tourism destinations.

Main activities of the Forum

Thursday, May 15: The forum will begin with a panel discussing the relationship between water and wine as key natural resources for wellness tourism and wine tourism. The day will continue with a gastronomic workshop and panels on wellness and wine routes.

Friday, May 16: The focus will be on the professionalization of the tourism and enology sectors, as well as exploring governmental challenges regarding legislation and governance. Additionally, new technologies to improve the tourism experience will be presented, including successful cases of digitalization in tourism destinations.

Saturday, May 17: The forum will conclude with a technical tour that will allow participants to discover some of the most representative destinations in the region, including the Museo Histórico de la Colonia San José and the Termas de San José.

How to participate: Registration Open

There are still spots available to participate in this unique event. Participation is free, but online registration is required before May 5 or until all spots are filled. This event is ideal for tourism entrepreneurs, wineries, thermal complexes, travel agencies, and any professional in the sector looking to stay at the forefront of wellness tourism.

A promising future for Wellness tourism and Wine tourism

The Foro de Termalismo y Enoturismo represents not only an opportunity for learning but also an excellent platform for establishing strategic alliances in a rapidly growing tourism sector. With the participation of tourism destinations from both sides of the Río de la Plata and the collaboration of academic institutions and international associations, the event is expected to be a catalyst for sustainable development and diversification of the tourism offering in the region.

In the words of Anabella Lubo, Secretary of Tourism of San José, “This forum is an invaluable opportunity to position our region as a reference in wellness tourism, combining the richness of our thermal waters with the winemaking tradition of the area. We are very excited about what is to come and trust that this will be an open door to new alliances and tourism projects.”

Don’t Miss This Unforgettable Event!

The Foro de Termalismo y Enoturismo is a must-attend event for those looking to explore and boost wellness tourism and wine tourism in Argentina and Uruguay. Whether you're passionate about tourism, wine, thermal waters, or simply seeking new opportunities in the sector, this event is for you.

Hurry! Spots are limited. Register now and secure your participation in this unique binational event that promises to transform the future of tourism in the region.

Date: May 15-17, 2025

Location: Richard Hall, San José, Entre Ríos

Registration: Open until May 5 (or until spots are filled)

These types of events not only provide the opportunity to generate new business contacts but are also an excellent chance to understand the latest trends and challenges in the sector.

Por: Maru Ulivi y Bernardo Sabisky