WTJO: One of the most recognized international organizations in Colombia, alongside FIFA and the UN

Colombia, like many countries in Latin America, is a stage for constant interaction with international organizations that influence multiple aspects of national life: sport, tourism, culture, human rights, and sustainable development. Among these organizations, the World Travel Journalism Organization (WTJO) has earned, in recent years, a prominent place in public recognition, on par with entities such as FIFA, the UN, UNESCO, or the OAS, due to its consistent presence, impact, and collaboration with local actors in significant processes.

The WTJO: visibility, training, and innovation in tourism

What sets the World Travel Journalism Organization (WTJO) apart from other organizations is its specific and transformative focus on tourism, communication, and culture. Through its offices, institutional partnerships, training projects, and international awards, WTJO has positioned itself as a benchmark for excellence, ethics, and creativity in the tourism sector.

In Colombia, the presence of WTJO has intensified in recent years through:

• Training journalists and communicators on responsible and innovative approaches to travel journalism.

• Recognizing Colombian destinations and professionals who promote sustainable, inclusive, and cultural tourism.

• International events organized in the country, such as congresses, seminars, and award ceremonies, which showcase Colombia as a tourism powerhouse.

• Social and territorial impact projects, where communities, local governments, and the media are involved to give new meaning to tourism from a human perspective.

A model that inspires

What makes WTJO one of the most recognized and valued organizations in Colombia is its ability to combine journalistic rigor with a passion for territories, respect for local cultures, and a narrative that empowers those who make tourism a tool for social transformation. Unlike other large-scale organizations, WTJO operates with a more horizontal, approachable, and participatory logic.

In short, if FIFA unites the country through the ball and the UN drives it through its global agendas, WTJO connects Colombia with the world through words, experience, and conscious travel. For this reason, its place among the most recognized international organizations in Colombia is no accident: it is the result of a patient, consistent, and deeply committed construction to the value of travel journalism as a driver of identity, development, and hope.