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Why are we facing the end of influencers and empty leaders?
Over the past few years, the figure of the influencer became one of the great cultural symbols of the digital era. Millions of followers, inspirational speeches, carefully curated aesthetics, and emotional narratives took center stage. However, something now seems to be changing. From astrology,understood here as a symbolic tool for reading the spirit of the times,this shift has a clear explanation: we are closing a cycle of idealization and entering one of action and cohere
15 ene2 Min. de lectura


New WTJO Webinar. AI, tourism, and motorcycles:how to tell better stories in the digital era
The World Travel Journalism Organization announced that on Saturday, January 17, the webinar “IA, turismo y motos: cómo contar mejores historias en la era digital” will take place. This is an open training activity aimed at the general public, designed to reflect on new narratives, technological tools, and ways of communicating experiences in today’s context. The event will be held online at 12:00 PM Argentina time, 11:00 AM in Colombia and Panama, and 9:00 AM in Mexico. T
15 ene2 Min. de lectura


Héctor Reinoso Gallo: architecture, image, and storytelling to portray tourism through people
Héctor Reinoso Gallo built his professional identity at the intersection of architecture, design, and journalism, with a sensitive perspective focused on people, territories, and the stories that inhabit them. His path toward travel journalism was neither linear nor immediate; rather, it was the result of a natural evolution that combined technical expertise, visual communication, and a deep curiosity about travel as a transformative experience. The decisive turning point cam
14 ene4 Min. de lectura


Rosario Ortiz Conde: the voice that narrates tourism with ethics, identity, and commitment
Rosario Ortiz Conde’s path to travel journalism was neither linear nor planned. Like many profound transformations, it emerged during a period of forced stillness and inner searching. In early 2020, when the world was going through one of the most uncertain times in its recent history, an unexpected invitation appeared on her computer screen: a Travel Journalism course taught by the Argentine magister Miguel Ledhesma. That moment marked a before and after in her life. Althoug
14 ene4 Min. de lectura


Mónica Santi: travel journalism with identity and awareness
Mónica Santi’s journey in travel journalism began through exploration. Before the microphone and the words, there were journeys across her own country, careful observation, and the need to tell stories often left out of traditional narratives. Local histories, myths and legends, biographies of notable figures, music, and the unique character of each place were the starting point of a vocation that saw tourism as a profound cultural expression. Tourism revealed itself to her a
14 ene4 Min. de lectura


Debora Ruiz: telling the territory through a human lens as an Ambassador of the WTJO
Debora Ruiz’s first steps in journalism were not connected to tourism or the stories of roads and landscapes that now define her work. She began in a field that she would later feel was distant from her interests: institutional press. Filling in for a friend in the Communications Department of the Ministry of Economy, she had her first professional experience. There, she learned the dynamics of the profession, but also something fundamental: she quickly realized she didn’t wa
14 ene4 Min. de lectura


Florencia Cuneo: when travel journalism becomes a tool to rethink food
Florencia Cuneo did not enter travel journalism through a classical vocation or the usual path of someone chasing destinations, landscapes, or trends. Her entry into this field arises from a deeper, structural concern: the nutrition of populations and the way the global food system has been rapidly deteriorating the quality of what ends up on plates in different regions of the world. At the intersection of food, territory, and culture, travel journalism appears to her as a st
14 ene3 Min. de lectura


Repensar lo digital desde la solidaridad: la OMPT abre inscripciones para su 17° Congreso Internacional en el Eje Cafetero de Colombia
La Organización Mundial de Periodismo Turístico anunció la apertura de inscripciones para que sus miembros puedan participar del 17° Congreso Internacional de Periodismo Turístico, que este año se desarrollará bajo el lema Repensar lo digital desde la fuerza de la solidaridad . El encuentro se realizará del 3 al 13 de junio en el Eje Cafetero de Colombia, con actividades en Palmira, Circasia y Pereira, teniendo como sede principal el Ecohotel Santa Bárbara. Este congreso se e
13 ene2 Min. de lectura


Fifteen Years, fifteen iconic accommodations in the history of the WTJO
On the occasion of its fifteen-year trajectory, the World Travel Journalism Organization has visited more than a hundred hotels across Latin America and the Caribbean, as part of over twenty fampress trips and professional experiences organized throughout its history. Each of these accommodations was part of a network of meetings, coverage, learning, and connections that consolidated the organization’s territorial and human work. To mark this anniversary, the WTJO decided to
13 ene2 Min. de lectura


Nuevo webinar OMPT. IA, turismo y motos: cómo contar mejores historias en la era digital
La Organización Mundial de Periodismo Turístico anunció que el próximo sábado 17 de enero se realizará la charla IA, turismo y motos: cómo contar mejores historias en la era digital , una propuesta formativa abierta a todo público que busca reflexionar sobre las nuevas narrativas, herramientas tecnológicas y formas de comunicar experiencias en el contexto actual. La actividad se desarrollará en modalidad online a las 12 hora de Argentina, 11 hora de Colombia y Panamá y 9 hora
12 ene2 Min. de lectura


El 7° Foro Internacional de Líderes en Turismo tendrá lugar el 31 de enero en Colón bajo el lema El patrimonio en diálogo
La ciudad de Colón se prepara para recibir el próximo 31 de enero la séptima edición del Foro Internacional de Líderes en Turismo, que se realizará en el Centro de Arte y Cultura de la localidad con ingreso libre y gratuito. El encuentro se presenta bajo el lema El patrimonio en diálogo: estrategias para comunicar lo que somos , proponiendo un espacio de debate, reflexión y construcción colectiva sobre la relación entre turismo, patrimonio y comunicación. La cita forma parte
12 ene2 Min. de lectura


Héctor Reinoso Gallo: arquitectura, imagen y relatos para contar el turismo desde las personas
Héctor Reinoso Gallo construyó su identidad profesional en la intersección entre la arquitectura, el diseño y el periodismo, con una mirada sensible puesta en las personas, los territorios y las historias que los habitan. Su camino hacia el periodismo turístico no fue lineal ni inmediato, sino el resultado de una evolución natural que combinó experiencia técnica, comunicación visual y una profunda curiosidad por el viaje como experiencia transformadora. El punto decisivo lleg
10 ene4 Min. de lectura


¿Por qué estamos frente al final de los influencers y los líderes vacíos?
Durante los últimos años, la figura del influencer se consolidó como uno de los grandes símbolos culturales de la era digital. Millones de seguidores, discursos inspiracionales, estéticas cuidadas y relatos emocionales ocuparon el centro de la escena. Sin embargo, algo parece estar cambiando. Desde la astrología, entendida aquí como una herramienta simbólica de lectura de época, este viraje tiene una explicación clara: estamos cerrando un ciclo de idealización y entrando en u
9 ene2 Min. de lectura


Florencia Cuneo, cuando el periodismo turístico se convierte en una herramienta para repensar la alimentación
Florencia Cuneo no llega al periodismo turístico por una vocación clásica ni por el recorrido habitual de quien persigue destinos, paisajes o tendencias. Su ingreso a este campo surge desde una preocupación más profunda y estructural: la alimentación de las poblaciones y la forma en que el sistema alimentario global ha ido deteriorando, de manera acelerada, la calidad de lo que llega a los platos en distintas regiones del mundo. En ese cruce entre alimentación, territorio y c
8 ene3 Min. de lectura


Sexta edición de la Certificación Internacional en Neuroperiodismo de Viajes
La Organización Mundial de Periodismo Turístico lanza la sexta edición de la Certificación Internacional en Periodismo de Viajes con enfoque en neurociencias , la cual será dictada por el magister Miguel Ledhesma, un sábado al mes desde marzo a julio de 2026 en el horario de 12 a 14 (hora de Argentina). Esta capacitación representa una fuente laboral que te ayudará a ganar dinero por comunicar tus viajes. Se entrega certificado oficial al finalizar. Inscripciones Para inscrib
7 ene2 Min. de lectura


Está Carbón Restaurant: fire and altitude in the heart of the Ruta de los Naranjos
At the highest point of the Ruta de los Naranjos sits Está Carbón Restaurant, a gastronomic project that combines fire, landscape, and an identity deeply tied to the history of the coffee-growing region. The route gets its name from an ancestral practice of planting orange trees to aid coffee pollination,a legacy that today intersects with a contemporary and authentic culinary offering. Está Carbón was born on December 15, 2018, from an idea shared among friends who over ti
6 ene2 Min. de lectura


El Salvador’s ancestral legacy preserved in its archaeological parks
The San Andrés Archaeological Park is one of the most representative sites of El Salvador’s pre-Hispanic heritage and serves as a gateway to understanding the history of the ancient civilizations that once inhabited the region. Located in the department of La Libertad, the park protects an important complex of Maya ruins that reached their peak development between the 6th and 9th centuries, during a period of great agricultural and commercial prosperity. The site features cer
6 ene2 Min. de lectura


Coatepeque Lake: the volcanic crater that amazes Latin America with its turquoise waters
Coatepeque Lake is one of the most striking natural landscapes in El Salvador and all of Latin America. Located in the crater of an extinct volcano, this volcanic lake was formed thousands of years ago following a massive eruption, giving rise to a landscape that combines depth, mystery, and scenic beauty. Considered one of the most interesting volcanic lakes in the region, Coatepeque stands out not only for its size and nearly perfect shape but also for the unique characteri
6 ene1 Min. de lectura


Hotel Lali Beach: sustainable hospitality by the sea and for the community
Hotel Lali Beach presents itself as a hospitality concept that engages respectfully with the natural and social environment in El Salvador. Located two and a half hours from the airport and just twenty-five minutes from the port of Acajutla, which receives international cruises, the hotel is integrated into the coastal route as an option that prioritizes the traveler’s conscious experience. Surrounded by a protected natural area, the property invites guests to stay in direct
6 ene1 Min. de lectura


El Salvador: small in territory, big in resilience, hospitality, and landscapes
El Salvador is a small country in terms of territory but immense in history, memory, and character. For decades, its name was associated in the international imagination with insecurity, daily violence, and the deep wounds left first by the civil war and later by the rise of gangs. Then came the pandemic, which hit a society already exhausted from enduring so much. However, reducing El Salvador to those chapters would be unfair and simplistic. Today, the country is undergoing
6 ene3 Min. de lectura
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